In 2011, New York Times will be charging internet readers for accessing their website thru a metered system to earn more revenues for the paper as well as to shoulder their internet expenses in maintaining their website. Under the metered system, readers are given a limited free access to a certain number of stories each month, in excess of such number, readers will have to pay certain fees.
Janet Robinson, The New York Times CEO explained that the paper needs more flexible revenue in order for them to cope with the economic cycles. The implementation on 2011 is enough time for them to determine the amount of fees to be charged as well as how much free access will be given before they charge a reader. Many internet economic experts have predicted that this move will make or break internet advertising.
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